Winning at New Products
  • Format: Pocket
  • Språk: Engelsk
  • Utgitt: 201107
  • Antall sider: 391
  • Opplag: 4 REV UPD, 
    Vekt i gram: 499
  • ISBN10:0465025781
  • ISBN13:9780465025787

Winning at New Products


For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.

Kundeanmeldelser og blogger

Søk flere bøker:

Kunder som har kjøpt denne boken har
også kjøpt:
Key Performance Indicators
av Marr, Bernard
Legg i handlekurv Vår pris239,-
Legg i handlekurv Vår pris149,-
Legg i handlekurv Vår pris194,-
Legg i handlekurv Vår pris224,-
Legg i handlekurv Vår pris160,-