Selling and Sales Management
  • Format: Pocket
  • Språk: Engelsk
  • Utgitt: 200908
  • Antall sider: 546
  • Opplag: 8, 
    Vekt i gram: 1089
  • ISBN10:0273720651
  • ISBN13:9780273720652

Selling and Sales Management

(Pocket)
Beskrivelse:

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

Kundeanmeldelser og blogger

Søk flere bøker:

Kunder som har kjøpt denne boken har
også kjøpt:
Mitt privatliv
av Espedal, Tomas
Legg i handlekurv Vår pris349,-
Kjære
av Myhre, Linnéa
Legg i handlekurv Vår pris262,-
Legg i handlekurv Vår pris305,-
Thor; en biografi
av Hushovd, Thor
Legg i handlekurv Vår pris305,-
Stemmen eller støyen
av Märtha Louise
Legg i handlekurv Vår pris332,-