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Undertittel:
How Your Customers Will Co-Design Your Company's Future
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Forfatter:
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Forlag:
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Format:
Innbundet
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Språk:
Engelsk
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Utgitt:
201103
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Antall sider:
432
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Vekt i gram:
630
Outside Innovation
(Innbundet)
Beskrivelse:
Demonstrates how companies of any size can dominate their markets by involving their customers in shaping products and services, outlining a framework for promoting innovation and productivity that draws on the examples of such companies as Google, eBay, and Staples. 20,000 first printing.
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