You can use Politics to Profit your organization. Politics is not an impediment to growth but a catalyst for profit.

Driving your organization to deliver on its mission in the not-for-profit sector or increasing profit and innovation in a corporation can be derailed overnight by rules and regulations. You can expect more interference as Government continues to grow.

The typical business curriculum in the most popular business schools includes the following subjects: finance, marketing, accounting, leadership, teamwork, economic statistics, operations, accountability, and ethics. They tend to be the same courses your grandparents took back when they were in business school. Using this limited knowledge, you are expected to succeed while staying true to your beliefs.

Conversely, some executives attended "HKU," better known as Hard Knocks University. They learned their curriculum while working from the bottom up.

Neither of these paths teach executives or trade professionals how to use Politics to Profit. This concept is reserved for the privileged and elite. You do not connect theory with politics because you were never trained to by design. Instead, you learn these inadequate curriculums and are expected to apply them in a setting where reality is politicized.

Carlos Cruz has excelled in the business of politics for over 25 years. He has successfully trained, coached, and supported 100s of clients. Cruz engages politicians and staff at all levels of Government. He will guide you with the tools to successfully change the rules and regulations limiting the growth of your business. You will be able to impact new laws to benefit your objectives.

Ignoring politics guarantees failure, as politics will ignore you. Cruz's system in this book has been tested in the trenches and not dreamed of in a classroom. Now it's time to enhance your mindset.

Politics to Profit - pocket, Engelsk, 2023