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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and …
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid …
While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, …
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the …
This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into …
This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain …
This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this …