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Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital …
It's All Analytics! The Foundations of AI, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government (978-0-367-35968-3, 325690)Professionals …
Up to 70% and even more of corporate Analytics Efforts fail!!! Even after these corporations have made very large investments, in time, talent, and money, in developing what they …
This book provides a powerful insight into strategic portfolio management and its central role in the delivery of organisational strategy, maximisation of value creation, and …
This book focuses on the implementation of Hoshin Kanri. It is a response to most books on strategic planning that tend to downplay the implementation and only describe the fully …
The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective …
The world has moved on in the advanced economies where credit based financial systems coupled with malleable accounting systems disconnect capitalization and wealth accumulation …
Called to Account traces the evolution of the global public accounting profession through a series of scandals leading to voluntary or mandated reforms. Ever entertaining and …
First published in 1991, Japanese Management succeeds in filling a major gap by providing a thorough account of the evolution and day-to-day practices of management within the …