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Presents the most important theories in Translation Studies that have emerged over the last 50 years. Particularly innovative is the inclusion of theories from outside North …
Whilst earlier studies of language planning and of standardisation have tended to study macro processes, this volume is in line with more recent work aimed at bridging the macro …
English medium-of-instruction (EMI) is transforming modern-day universities across the globe, creating increasingly complex linguistic and intercultural realities which lecturers, …
This book offers new insights on how senior business women in Middle Eastern and Western companies use language for effective leadership in their respective management meetings. …
Applying multimodal textual analysis to the languages and images of on-line communication forms, Kay Richardson shows, from an applied linguistic perspective, how the Internet is …
This book explores the ways in which professional groups develop specific interactional procedures for conducting and representing their activities, all of which contribute to a …
Language and communication are central features of social behaviour. So, it is somewhat surprising that the social psychological study of this area has a relatively short history. …
Developments in the European Union over the last decade have been largely positive from the perspective of stateless and minority ethnic groups and the survival and prosperity of …
The study of languages was crucial to colonial power in 18th and 19th-century South Africa. This important book examines representations of the South African Bantu languages Xhosa …
Employing a discourse analytical approach this book focuses on the under-researched strategy of humour to illustrate how discursive performances of leadership are influenced by …