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Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI …
The pace of change today is unprecedented. As more than one observer has said, change itself has changed. Technologies and markets in virtually every industry are now subject to …
This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture …
Turbulent times require new approaches to strategy execution. This book demonstrates how the use of business intelligence can enhance performance by fostering a shared …
IT is currently going through one of its most critical phases of transformation. IT vendors and IT service organizations are revolutionizing their production and service processes, …
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. …
This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and …
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the …
This book presents a framework through transformation and explains how business goals can be translated into realistic plans that are tangible and yield real results in terms of …
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and …