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Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From …
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as …
Many of us view language as a tool, a means by which to communicate our thoughts and emotions. But is there more to language than just "talk"? Can learning languages actually …
At last, direct from the trenches, here's the book technical editors have been waiting for. Unlike other guides which review grammar and spelling,but don't address the special …