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Embedded in and interrelated with its broader socio-economic and political context, the tourism system currently faces profound challenges. Against this backdrop, the book Tourism …
This portrait of contemporary tourists proposes that these travelers create consumption audio-portraits and self-explanations (identity constructions) through their purchases and …
This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some …
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog …
The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the …
This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and …
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination …
The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It explains how seemingly trivial …
Embedded in and interrelated with its broader socio-economic and political context, the tourism system currently faces profound challenges. Against this backdrop, the book Tourism …
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and …