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The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its …
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and …
Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key …
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.Starting with the broader context in which media …
Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making …
This third edition again brings together interdisciplinary contributions to provide a comprehensive and multifaceted resource that reflects the breadth and depth of research on …