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  • Blockbusters

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    heftet, 2003, Engelsk, ISBN 9780060084745

    What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices

  • The Only Thing That Matters

    av

    heftet, 1993, Engelsk, ISBN 9780887306396

    Total Commitment to the Customer: The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment