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The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process. In response to the massive growth, this book analyses future …
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car …
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base …
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular …
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or …
The book is divided into sections according to the content of the chapters. The first section covers AI concepts with NP and financial issues. The second section covers AI …
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author …
The book features the second volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the …
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing …
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or …