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Half of the world's population today lives in coastal regions lapped by tidal waters. But the tide rises and falls according to rules that are a mystery to almost all of us. In The …
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations--from …
Psychologists, economists, advertising and marketing mavens-for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists …