How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, …
Anyone can buy stock in a public company, but not all shareholders are equally committed to a company’s long-term success. In an increasingly fragmented financial world, …
A WALL STREET JOURNAL BUSINESS BESTSELLERThe internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller …
A WALL STREET JOURNAL BUSINESS BESTSELLERThe internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller …
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices? What …
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he …
As consumers, our access to-and appetite for-information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the …
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other …
