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How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical …
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be …
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an …
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can …
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the …
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's …
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically …
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden …
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique …
Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic …