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Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where skepticism is at an all-time high.Selling In a Post-Trust …

Finding Insight delves into the essential yet often misunderstood process of insight discovery. This valuable guide is for anyone seeking to comprehend the motivations behind human …

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds.The …

A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain scienceThere’s an overlooked but …

The world is at a critical juncture where our industrial and economic principles have to be reshaped. Three major transitions are underway: towards the use of alternative energy …

Nifty Thrifty Dentists provides a simple three-part formula any dentist can use to build the dental practice of their dreams. Whether they’re looking to build a highly profitable …

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence …

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market …

This book examines returns on experience and managerial practices to generate deeper collaboration, intensify co-creation, support start-ups and established companies to explore, …