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Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. …
This book considers ethics as a practical discipline at the heart of decisions, reasoning, shaping, and ordering organizations. Both engaging and accessible, it offers effective …
The book reflects on ways of transcending Equality, Diversity and Inclusion (EDI) by establishing a dialogue between the professional experience of the authors and experts from …
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the …
There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing …
A human-centered society creatively balances investments in sources of innovation, while also governing in a manner that eventually limits exploitation by originators once …
Cooperative Enterprises is the first textbook to examine the evolution of the cooperative enterprise model and the contribution that cooperatives can make to the economy and …
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing …
At a time when consulting has increasingly come under scrutiny by governments and communities, Professional Management Consulting: A Guide for New and Emerging Consultants …
Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. …