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Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them.Tech …
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and …
Celebrating 100 years, Belstaff has been dubbed ‘the coolest British outerwear brand of all time’ by Maxim magazine. Belstaff: Our First 100 Years is a celebratory, …
A first-of-its-kind look at the outrage being directed at organizations across the globe—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and …
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's …
In a world where consumers expect more—instantly, seamlessly, and the way they want it—personalization is a strategic imperative.Research shows that the vast majority of consumers …
Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age. Sadly, the majority of brand messages fail to achieve the most …
With more people involved in B2B buying decisions and deals becoming more complex than ever, it's imperative to properly understand who the key stakeholders in each of your deals …
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical …
In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and …