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This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical …
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh …
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within …
In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions …
This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business. Given that emerging technologies have the …
This book examines the impact of the COVID-19 pandemic on tourism performance in Africa. It covers a wide range of topics that will interest academic readers and researchers, …