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Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends …
What is a stakeholder? Do we mean a customer, a business partner, legislation, the financial markets – or all of these? How can we explain the rise of Donald Trump and the success …
The global financial crisis of recent years has demonstrated the business as usual approach is no longer acceptable. This change is particularly felt in the world of international …
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that …
The birth of philosophical thought across the ancient world brought with it a keen interest in the study of leadership - reflections on who should lead and on how to create the …
Management has been approached in two ways from the standpoint of methodology. Firstly, scholars have defined management as a science since it adopts the recent principles, …