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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: …
A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. …
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a …
Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years …
Being an agile seller virtually guarantees a prosperous careerWhen salespeople are promoted, switch jobs, or face new business conditions, they need to learn lots of new …
Harvey Mackay is a legend-and now he's back with the sum total of decades of sales know-how, teaching go-getters how to make the sale and hit the numbers, day in and day out. His …
The best-selling author of Purple Cow and Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, explaining …
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new. Wait. According …
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business …