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Got a great idea to start a business? So now what? "E-Myth Enterprise" explores the requirements that any new business must meet: the satisfaction of its four primary influencers - …
When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the …
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the …
During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference …
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and …
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've …
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques …
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on …
Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will …