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This textbook discusses central statistical concepts and their use in business and economics. To endure the hardship of abstract statistical thinking, business and economics …
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order …
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to …
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to …
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives …
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and …
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and …
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and …
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive …
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is …