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Organizations nowadays are operating in an environment of unpredictable changes after COVID-19 with increasing expectations from the community. There are new demands with social …
The book provides an in-depth exploration of the Compulsory Registration Order (CRO) framework, elucidating its objectives, scope, and regulatory mechanisms. It examines the …
Welcome to "Innovation and Entrepreneurship: Crafting Success in a Dynamic World". In today's rapidly evolving landscape, the fusion of innovation and entrepreneurship has become …
In this concise book, we delve into the evolution of Corporate Social Responsibility (CSR), tracing its journey from philanthropy to addressing complex societal and environmental …
The edited book "Digitalization, Innovation, and Sustainable Development in Business" represents a comprehensive exploration delving into the interrelationships between …
The book dives into HR Analytics, blending data science with HR processes for strategic decision-making. It emphasizes the timeliness of analytics adoption and the pivotal role it …
Making eye-catching displays to highlight products in a retail setting is known as visual merchandising. It uses design components, lighting, signage, and product placement to …
The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed to investigate the impact of marketing strategies on the sales …
"Knowledge Management in Commercial Banksl" is a comprehensive guide exploring knowledge management in commercial banks. It addresses the importance, challenges, and benefits of …
Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via …