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Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical …
A unique guide designed to help the readers of Eliot's personally chosen collection, Selected Poems. Specific information about the poems and their development is included, as is a …
The authors have used their working knowledge to give therapists a better understanding of how anecdotes in therapy can help implement changes in their clients' lives. The …
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer …
Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite …
Within the highly successful Mankiw Economics franchise, this new fourth edition of Business Economics delivers a comprehensive overview and practical application of the principles …