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Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When …
Fully updated throughout, this fifth edition is essential reading for master's-level CIPD and non-CIPD students alike. Balancing theoretical frameworks and practical guidance, …
The metaverse is so much more than just a technology and immersive experience. Join digital visionary and global platform innovation expert David Palmer on this exciting journey …
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's …
Nonverbal communication can speak louder words. But how can you tell what a glance of the eyes or shift in stance can mean? Decipher the nuances, signs and secrets of the unspoken …
Discover how to transform company culture by embracing the interconnectedness of business and social interests to promote an inclusive workplace. Organizational Culture offers a …
Get your brand off the 'performance plateau' and learn why using platforms to build your brand can drive both immediate sales and long-term growth. Research has shown that for many …
Rethinking Supply Chain outlines how organizations can close the gap between the supply chain capabilities they have and the supply chain capabilities they want. The supply chains …
Strategic workforce planning can often be complex and technical, so how can organizations demystify the processes to effectively prepare for current and future workforce …