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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, …
An insightful new take on the life and work of one of the world's most remarkable investors: Warren Buffett In the 30th Anniversary Edition of The Warren Buffett Way, celebrated …
Practical and proven AI deployment strategies for non-technical business leaders In Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI …
Let go of negativity, rediscover your inherent worth, and unlock your true potential How To Breathe While Suffocating is your antidote to the all-too-common tendency to surrender, …
Learn the art of writing effective AI prompts and break into an exciting new career field Unlock the full power of generative AI with Writing AI Prompts For Dummies, a …
Easy-to-follow advice on launching, managing, and growing your business, and making it pay off Small Business For Dummies is the essential guide you need to owning and operating a …
Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer …
A new approach to understanding money and achieving financial fulfillment Former Vice-Chairman of the U.S. President's Advisory Council on Financial Literacy, John Hope Bryant, …
Trading stocks, commodities, and ETFs, made simple—for Canadians Trading For Canadians For Dummies offers you a tried and trusted approach to enhance profits. This updated edition …