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The first princess Mario saved was Nintendo itself.In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck …
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on …
One of the most acute books about management and how companies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into …
In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a …
New York Times Bestseller Iconoclastic entrepreneur and New York legend Ken Langone tells the compelling story of how a poor boy from Long Island became one of America's most …
A first-person account of the white-knuckle weekend that brought the financial world to its knees, from one of America's most famous business reporters. As bankers and government …
Every young grad needs this fun, snarky primer for the real world. You'll meet the world's brightest, you'll hang with the best And now that you've met them, you'll work with the …