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`The great strength of this book is that it provides a clear and well-structured overview of some of the diverse approaches that are currently available within the qualitative …
Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both …
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging …