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What is service logic? What does it mean to manage and analyze organizations based on a perspective of service logic? Service logic may be contrasted with a goods logic, which used …
The transition to more sustainable manufacturing is urgently needed. We need to produce with radically less use of energy, virgin material and other resources. As a response to …
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing – the process of …
Everyone who works in a technology-intensive context must be able to conduct business activities, make financial assessments, and understand the relationship between technology and …
Förhandling är en grundläggande beståndsdel i arbetet som inköpare. Att kunna förhandla effektivt och vinnande är därför ett oumbärligt redskap i inköparens verktygslåda. Den här …
How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why has marketing become so …
The central hypothesis of the Leadership Model is that leadership is shaped through an interplay between the characteristics of the leader and the external social and cultural …
Quality Management. An Introduction is a multi-purpose book designed for both university students and practitioners. In the book, the authors elaborate on the fundamental …
This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful …
Are you about to graduate from university or high school? Are you currently unemployed or underemployed? Branding YOUis a voyage of self-discovery that starts with discussing some …