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Confused by charts? Don't know your area chart from your Venn diagram? How Charts Work will help you understand data visualisation and how to do it well.
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the …
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …
For courses in advertising. A study of integrated marketing communications taught throughreal-life applicationIntegrated Advertising, Promotion, and Marketing …
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …
How to make change happen in business. A practical and revealing guide for anyone dealing with transformation, whatever their business or sector. Understand how to deliver …