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Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the …
Are you tired of being told to 'think positive'? Do you ever feel like the odds are stacked against you or that you're running on empty? What if you could stop trying to improve …
This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, …
A step-by-step practical guide on mentoring and how to deploy it effectively in your organisation to improve results, engagement and retention.
The key to career success and job satisfaction are effective working relationships. This book will help you to understand why relationships matter so much, what is happening when …
Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence. It shows you how to build the support, trust and …
This book gives you the practical tools to overcome the obstacles stopping you from having a difficult conversation. Move from avoidance or breakdown to breakthrough.
What does it take to really shine in any interview? Learn how to recognise your strengths and play to them, how to deal with your weak spots and avoid panic and clichéd answers. …
For undergraduate courses in business communication. Develop business students’ professional communication skills Following in the wake of the digital revolution and the advent …