Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand …
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. …
The development of international business and of globalization in every field of activity requires the interaction of individuals and groups with diverse cultural, religious, …
The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. …
