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Develop a winning customer experience in the digital world Luxury consumers are changing they come from all over the world, they are young and they are digital natives. How can …
An inside look at a cable titan and his industry John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is …
This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and …
With contributions from biotechnologists and bioengineers, this ready reference describes the state of the art in industrial biopharmaceutical production, with a strong focus on …
Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most …
This is the seventh volume in the series, Advances in Natural Gas Engineering, focusing on carbon dioxide (CO2) capture and sequestration, acid gas injection, and enhanced oil …
Practical Utility of Biomarkers in Drug Discovery and Development covers all aspects of biomarker research applied to drug discovery and development and contains state-of-the-art …
An essential resource for understanding the potential role for biomass energy with carbon capture and storage in addressing climate change Biomass Energy with Carbon Capture and …
Tough, smart business advice from the star of the hit TLC reality show "e;American Chopper"e; Now in paperback, The Ride of a Lifetime elucidates the business principles …
A comprehensive resource for understanding the complexities of agricultural finance Agricultural Finance: From Crops to Land, Water, and Infrastructure is a pioneering book that …