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Industri- og yrkespsykologi
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In this book, readers are taken on an illuminating journey into the world of trade shows from a unique perspective - the psychology of both exhibitors and attendees. This …
It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional …
This book examines how exactly effective intercultural communication at work takes place. In order to do so, the authors take a deep dive into understanding the communication …
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. …
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or …
This book offers eight validated instruments on workplace bullying to support robust mixed methods approaches for social justice research. Workplace bullying is an excellent …
This brief recognizes aggression and violent behavior as a public health crisis and provides a review of the role of sleep disruption as a precursor to aggression. It offers …
This book critically examines existing organizational learning theories that often center on employees and adopt a neo-classical organizational view. In this book, organizational …