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Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply …
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing …
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process …
This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing …
This brief recognizes aggression and violent behavior as a public health crisis and provides a review of the role of sleep disruption as a precursor to aggression. It offers …
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. …
This textbook covers the range of psychological and interpersonal issues that can affect astronauts living and working in space. It deals with the three major risk areas cited by …
This book explores how we learn new skills and knowledge. The book also focuses on how we become experts. Currently, there is an understanding that experts and expertise are made, …
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that …
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 …