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Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and …
Negotiation is a critical skill needed for effective management. Negotiation 8e by Roy J. Lewicki, David M. Saunders, and Bruce Barry explores the major concepts and theories of …
For a generation of professionals in the musical community, Tonal Harmony has provided a comprehensive, yet accessible and highly practical, set of tools for understanding music. …
Fundamentals of Semiconductor Devices provides a realistic and practical treatment of modern semiconductor devices. A solid understanding of the physical processes responsible for …
The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and …
Patient safety in health systems has become more and more important as a theme in health research, and so it is not surprising to see a growing interest in applying systems …
Since its conception, Understanding Human Sexuality has achieved distinction and success by following the science of human sexuality. The first of the modern sexuality textbooks, …
Principles of Electronic Materials and Devices is one of the few books in the market that has a broad coverage of electronic materials that today's scientists and engineers need. …
Case Studies in Finance links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires …