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With the shift of emphasis from the West to emerging economies such as China, Brazil and India, organisations need to restructure to adapt to the new global economy. Teams and …
Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which …
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to …
The benefits of networking are many - improving the chances of keeping a job, getting a new one, career progression, learning how to get along with others and improving personal …
Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then …
Develop Your Assertiveness offers simple techniques that will help you become more aware of your strengths and weaknesses, so that you can learn how best to modify your behaviour …
Meetings are important business and social activities. However, research suggests that meetings engulf as much as 60 per cent of the time we spend at work. Despite their necessity …
How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and …
Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to …
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the …