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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues …
Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches …
`This book offers a lively and readable account of how scholars and students might engage with some of the more unusual critical theories associated with the critical management …
This book covers the background, process, and tools needed to introduce and guide students through to a successful action research (AR) project. Included are how to initiate, plan, …
An Introduction to Data Science is an easy-to-read, gentle introduction for advanced undergraduate, certificate, and graduate students coming from a wide range of backgrounds into …
This Fifth Edition provides an eye-opening exploration into the nature of change and discusses a range of theories, models and perspectives on organization change, with a new …
Designed to introduce students to quantitative methods in a way that can be applied to all kinds of data in all kinds of situations, Statistics and Data Visualization Using R: The …
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all …
Would you like to gather big datasets, analyze them, and visualize the results, all in one program? If this describes you, then Introduction to Python Programming for Business and …
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding …