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Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to …
The international fragmentation of economic activities - from research and design to production and marketing - described through the lens of the global value chain (GVC) approach …
This book provides an integrative Business Transformation Management Methodology, the BTMA2, with an emphasis on the balance between the rational aspects of transformation and the …
Management in the Age of Digital Business Complexity focuses on how the digital age is changing management and vastly speeding up complexity dynamics. The recent coevolution of …
Decision-making on outsourcing new product development (especially innovation projects), such as engaging and managing the supply chain, is far from easy. It may involve addressing …
Research and Development is the vehicle by which organizations and economies create opportunity, innovation and secure a stream of future products and services.These outcomes are …
This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a …
Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for …
The emotions are at the centre of our lives and, for better or worse, imbue them with much of their significance. The philosophical problems stirred up by the existence of the …
Evidence-Based Decision-Making: How to Leverage Available Data and Avoid Cognitive Biases examines how a wide range of factual evidence, primarily derived from a variety of data …