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In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the …
Is more really better? Can economies continue to grow indefinitely? And will our insatiable appetite for all things with a price tag finally bring the earth to its knees? In this …
Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author …