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A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the …
Why policies should be based on careful consideration of their costs and benefits rather than on intuition, popular opinion, interest groups, and anecdotes.Opinions on government …
Much has been written about the current trend toward privatization of public enterprises. Selling Public Enterprises is the first book, however, to use economic logic to develop a …
This upper-level undergraduate text provides an introduction to industrial organization theory along with applications and nontechnical analyses of the legal system and antitrust …
Partnerships between the public and private sectors to fulfill public functions are on the increase at every level of government. In the United States and Canada they currently …
This book shows how the seventy largest corporations in America have dealt with a single economic problem: the effective administration of an expanding business. The author …
A noted economist analyzes the upheavals caused by revolutions in technology, labor, culture, financial markets, and globalization.In this pithy and provocative book, noted …
Since the 1980s, the study of industrial organization - the analysis of imperfectly competitive markets - has grown substantially. Using examples from both within and outside the …
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first …
Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation.In this provocative book, Robert Atkinson …