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Marketing & sustainability : why and how sustainability is changing current marketing practices
häftad,
2020,
Engelska,
ISBN 9789144139869
This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful …
Consumer Behavior - Classical and Contemporary perspectives
häftad,
2017,
Engelska,
ISBN 9789144116815
Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people …
Marketing and Sustainability
inbunden,
2024,
Engelska,
ISBN 9781394273768