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Principles of Marketing
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true …
Business marketing : managing value creation
Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on …
Principles of Marketing
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true …
Principles of Marketing Scandinavian Edition
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to …
Unboxing marketing : creating value for consumers, firms, and society
How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why has marketing become so …
Marketing & sustainability : why and how sustainability is changing current marketing practices
This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful …
Principles of Marketing
Marketing: An Introduction, European Edition
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Auto Brand
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years …
Automobile Marketing
Marketing: An Introduction, European Edition
Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and …
Marketing: An Introduction, European Edition
Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and …