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Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och …
A balanced, global approach to economic theory and policy applications International Economics: Theory and Policy, Global Edition, 12th Edition by Paul Krugman, Maurice Obstfeld, …
For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers …
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. …
A balanced, global approach to economic theory and policy applications International Economics: Theory and Policy, Global Edition, 12th Edition by Paul Krugman, Maurice Obstfeld, …
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the …
Get clarity on UK taxation rules and policies for the year 2022. Taxation, 28th Edition,by Melville, updated with the Finance Act 2022, is the definitive, market-leading text on UK …
For courses in Introductory Business Statistics. Real data. Real decisions. Real business. Statistics for Business and Economics by McClave, Benson,and Sincich introduces …
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …
For courses in derivatives, options and futures, financial engineering, financial mathematics, and risk management. An Easily Understandable Introduction to Futures and Options …