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This book has been a top-ten business book in Sweden for more than ten years. Now it’s available in English! “How did you...?” Is a question Ingemar Fredriksson has heard many …
Do we really need more consumer ‘stuff’?While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day. These compete for our …
“Profitability development” could just as well be the title of this book. It takes a completely new perspective on economics, focusing on how the four foundations of profitability …