Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general …
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a …
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business …
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new …
With this essential companion to the automatic #1 national bestseller, you can put pencil to paper and make your seven-figure dreams come true!The Automatic Millionaire rocketed to …
Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism.Out of the ashes of conventional business models arises a set of companies using …
In his most widely appealing book yet, one of today's leading authors of popular anthropology looks at the intriguing history and peculiar nature of money, tracing our relationship …
The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in …
From an award-winning New York Times reporter comes the full, mind-boggling true story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, …
An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.In the 1990s, Detroit’s Big Three automobile companies …
