Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is also Professor of Computer Science at Northwestern University and the author of Things That Make Us Smart, Memory and Attention, and The Invisible Computer.
"This book is a joy--fun and of utmost importance."
"May herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite!"
Los Angeles Times