Hakutulokset: Kirjoja kirjailijalta Pine Joseph B.
yhteensä 21 hakutulosta
Experience Economy, Updated Edition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The …
Electricity and How We Use It
Infinite Possibility
Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic …
Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, …
Markets of One
This collection of articles focuses on the ways successful companies mass customize their products to build their businesses.
The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees and Communities
"... a must-read for anyone working in any form of engagement ..." "I love every model in this book." - B. Joseph Pine II, author of The Experience Economy (Harvard Business Review …
Delirious Naples
This book is addressed to “lovers of paradoxes” and we have done our utmost to assemble a stellar cast of Neapolitan and American scholars, intellectuals, and artists/writers who …
Oplevelsesøkonomien
Her er bogen, der startede det hele. Oplevelsesøkonomien findes i dag i Danmark i utallige varianter. Erhvervsliv og turisme, kulturindustri, regioner og kommuner holder …